If you are at the very beginning of your starting your online business, you may not have heard of WordPress nor Kajabi. However, I guarantee that these are two important platforms to research before building your website.
So, what are WordPress and Kajabi and why should you care?
WordPress is a content management system. In its' infancy, it was known as a blogging platform similar to Google's Blogger but it so much more than that. Anyone with an idea or a passion around a specific topic could "blog" or write articles about a topic.
The number of blogs is too numerous to count but there are some that will teach you how to cook, how to sew, how to fix cars, care for those with special needs and on and on.
Now, WordPress is often used for general websites that include blogging as a component or another page of the site. WordPress is FREE in the respect that the software is included with many hosting platforms as Inmotion Hosting, Hostgator, Godaddy and more.
On the other end of the spectrum, Kajabi is an all-in-one hosting platform that is geared towards those that want an online business for digital products and services.
That is a mouthful but consider this: Kajabi or New Kajabi as it is sometimes referenced includes:
For any business website, certain components are needed. The look-and-feel of any website is typically determined by the theme. There are many free themes available for WordPress but for a more professional look, premium themes can be purchased and/or customized to anyone's liking.
Additionally, FREE and Premium Plugins or add-ons can be, well added for more features. There are plugins that address backups; e-mail forms, Membership Sites, LMS (Learning Management Systems), payment gateways, shopping carts, security and a host of features that are too many to list.
By using Kajabi, all of these items and more are already included.
When it comes to add-ons that would be key to any successful online business, the following are needed:
This list is not everything but I want to paint a very realistic picture of what it takes to operate a business with WordPress.
I love WordPress but I no longer use it for my online business.
I spent more than $3000 plus countless hours trying to learn how to use all the tools!!
Instead of focusing on creating a product, I was spending valuable time learning how to integrate solutions and plugins; time figuring out which plugin to choose and the countless hours trying to learn how to use each plugin, theme and more. Arrrgh!!!
Below, are a list of plugins that I purchased for WordPress. The developers are great and the plugins are awesome but I can honestly say that focusing on the tools instead of a product not only cost me money but time.
Eventually, I was introduced to Kajabi. I signed up for the trial and I quickly discovered how easy it was to focus on creating content.
The free training walked me through using the Kajabi interface and allowed me to focus on creating consulting/coaching services, e-courses and other online products.
These pipelines, as they are called, create the sales and check-out pages, email templates, opt-in forms and more.
All you have to do is fill in the content!!
Here are the pipelines to-date.
In this example, not only do you see the flow for creating your sales funnel but there is a video explaining how everything works!!
I get this question from coaches and trainers a lot. My answer is it depends. I know that answer sucks but consider this.
As of this writing, most of my earnings via my Kajabi site have been from consulting work, not courses. Coaching is definitely a viable option.
I also get the same question from those that are involved in MLM's or multi-level marketing businesses. This too is an "it depends" answer. If your primary focus is to use the marketing material and often-times website from your MLM, then Kajabi is not for you. WordPress may be a better option to compliment the MLM's infrastructure but most likely, you will not need anything else.
However, if you are building something bigger than your MLM, Kajabi may work for you. As an example, let's say you are part MLM that sells vitamin supplements for athletes. Often, this MLM will have a website or portal for your customers to buy products.
Next, you decide to create an online business about sports nutrition and the products of the MLM are just a piece of the overall business. Your online business may contain group coaching, online courses or a membership site. In this example, then Kajabi would definitely help you.