Should You Use Kajabi's E-mail?

e-mail Mar 15, 2019

Whether you are new to Kajabi or not,  you may wonder if you should use a 3rd party email system such as ActiveCampaign, Drip, Mailchimp or something else?  

I too wondered whether or not I should ditch my beloved ActiveCampaign or not.  For a while, I did not.  I kept ActiveCampaign because Kajabi's email system only included the cursory email campaigns and follow-ups to opt-ins and purchases.  However, everything changed once Automations was introduced.

Automations

If you are unfamiliar with Kajabi's Automations, it's an "If-this-then-that" system that makes Kajabi very powerful.  As an example, if someone opts-in to your email list, Automations will allow you do some "action" like add tags (or labels) to the subscriber or subscribe them to  an email sequence as seen below.

Automations can also be used throughout courses to congratulate students when they complete a lesson or send them a certificate upon completion of a course.

Still, I was...

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My $3000+ Mistake (and How to Avoid It)

wordpress Mar 13, 2019

If you are at the very beginning of your starting your online business, you may not have heard of WordPress nor Kajabi. However, I guarantee that these are two important platforms to research before building your website.

So, what are WordPress and Kajabi and why should you care?

WordPress is a content management system.  In its' infancy, it was known as a blogging platform similar to Google's Blogger but it so much more than that.  Anyone with an idea or a passion around a specific topic could "blog" or write articles about a topic.

The number of blogs is too numerous to count but there are some that will teach you how to cook, how to sew, how to fix cars, care for those with special needs and on and on.

Now, WordPress is often used for general websites that include blogging as a component or another page of the site. WordPress is FREE in the respect that the software is included with many hosting platforms as Inmotion Hosting, Hostgator, Godaddy and more. ...

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Make Audience Connections with Videos On-the-Go

 

Sometimes you need to record a video on-the-go or better yet, do a live stream as you walk and talk!  Why?  Connections!!!

Say what!!! 

You may be thinking that you can barely do a live stream while sitting but I have a device for you.

Stabilizer

A stabilizer is a device that allows you to record while moving but also applying image stabilization to it.  You can use your phone, a DSL camera,  or an action camera like a Hero action cam. 

Most action cameras have stabilization built into the device but when you want to use your phone, that is where a stabilizer comes into play.

Why Use a Stabilizer?

At the end of the day, you want to connect with your audience.  You want to appear approachable and trustworthy.  When you do what you love in your natural environment, authenticity and calm tend to show up.  As a result, natural walking and talking can help with believability.

Now, there are technical reasons to use...

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Choosing a Microphone for Courses, Webinars and Live Streams

tools and resources Feb 12, 2019
 

Choosing a microphone is one of the most important pieces in your toolkit when it comes to creating your courses, webinars and live streams.  Why?  People may forgive bad lighting, tech issues that occur during a live stream but the same is not true for bad audio. Viewers will stop watching a video if the audio is poor.

Types of Microphones

There are all types of microphones that range from $20 or so to several thousand dollars.  However, that is not our goal.  We want a microphone that works in various scenarios and one that won't break the bank. Let's check out the different types.

Computer Microphones

By far, these are the lowest forms of microphones.  They sound good-enough to hear our music or maybe watch a movie but when it comes to sound quality for a course, webinar or live stream, you definitely want something more.  

Lavalier Mics

Lavalier or Lav mics come in a variety of flavors. Some connect direct to the camera or computer while...

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Create Your Course for FREE with Loom

loom tools and resources Jan 31, 2019

One of the common questions that I receive is "How to record or create a course that is not too difficult?"  Well today, you are in luck because I have a tool that is FREE and awesome to use.

A full demo of using loom is below:

Use Loom

If you have not used or heard of Loom, then you just missed my joke.  The company, Loom, at useloom.com, created a browser-based app that allows you to create records for FREE

Who doesn't like FREE?

You can record your desktop and/or your camera.  In fact, Loom has recently built a desktop version that is in beta right now and not open to the public but you can join the waitlist. It looks promising.

Getting Started with Loom

You will need Google Chrome's Web browser to install it as "an extension".  Don't worry about the geek speak as the process is quick and painless.

 

Go to useloom.com to create your account. Sign-in using Google, Slack or your email account.

Next, select the Loom icon from your...

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5 Facebook Business Tips for Facebook Haters

facebook Nov 09, 2018

Facebook is one of those platforms that typically you either like or hate.  Whether you spend too much time on Facebook discovering that your friend's cat can open bedroom doors or posting photos from your last vacation, Facebook can be used to grow your business.

None of those posting matters because those items are related to the personal side of Facebook.  You want to use the business side of Facebook build your list.

If used properly, Facebook for Business can be used to verify if an idea is profitable all the way to providing support to your customers. Here are a few tips to help with your business:

1. Messenger (Build Interactivity with chatbots)

Facebook's Messenger app is essentially chat or texting for Facebook but it can be used for far more.  There are free "chatbots" like Manychat that allow you to communicate with your audience in real-time as if you were typing at the computer. 

This is awesome!!  Why?  You...

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3 Steps to Jumpstart Your Online Business Idea for less than $60

business start tips Jun 19, 2018
 

Starting an online business may seem overwhelming but what if I told you that you could jumpstart your online business for less than $60 in 3 steps?  Would you be interested?

I know it sounds like another get rich quick scam or too good to be true but I promise you that it is not a scam and it is true. In fact, I wish someone had told me to focus on these major steps instead of getting distracted by websites and marketing tools.  While these things are important, initially, you need paying clients for your business idea.

However, when you are at the beginning phase of "Will people pay for my idea?", you may be unknown on the internet so it is unlikely that you will have a huge Facebook Fan Page or a large following on your YouTube Channel.

So, how to do prove that your idea is profitable, gather feedback and testimonials?

Here is a 3-step plan of attack that is affordable, not too difficult to implement and validates your business idea for less...

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Your SuperPower is the Key to Making Money Online

start tips Jun 14, 2018
 

 

When you start your business, you may ask yourself about where to start?  More directly, what superpower do you possess that you can use to make money online?

Discovering Your Superpower

The road to discovering your superpower begins by assessing your skills. What can you do differently or better than someone else?  Maybe you have a gift for teaching advanced Keynote or Powerpoint presentations that sell. Perhaps you have the ability to teach pottery to youth?  

Once you discover your superpower, then you want to use it as the basis of your online business to make money.

So, what is my superpower?

My superpower is the ability to explain complex/technical concepts and terms into relatable concepts so anyone can understand them.

Skeptical?  Maybe it does not sound like much?  Your superpower may not sound like much but stay with me as I explain.

Some years ago, a friend was taking a class that was teaching "databases" with...

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Top 4 Reasons to Get GMAIL, Docs, Drive and Calendar For Small Businesses

As soon as you buy a domain name, one of your first steps is to setup email but what business solution should you choose? Some domain registrars and web hosting companies offer basic email but that is great if that is all you want versus E-mail and a suite of business tools.

The top 3 E-mail business solutions are Microsoft, Google and Zoho.  You may not be familiar with Zoho but like Microsoft Office 365 and Google G Suite, Zoho offers a cloud-based solution for e-mail and collaborative business tools.  The business solutions offer Web-based E-mail, a document or word processor, spreadsheet program, presentation program, a virtual drive to save and share information as well as additional tools.

The following items were considered when evaluating Business E-mail solutions and tools:

  • Ease of Use/Setup
  • Integration
  • Features
  • Cost

Can you imagine that you would like to track whether a business email was opened such as ActiveCampaign or Mailchimp? Imagine that a visitor...

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